Our Approach
We're obsessed with intentions.
To help businesses transform, we solve problems using Intention-Based Design. Supporting this methodology are three overlapping sets of considerations: human, commercial and technical.
Intention-Based Design
Based on Design Thinking, Intention-Based Design is a process that generates and celebrates intentions, rather than ideas.
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Human Considerations
By understanding users, we’re empowered to anticipate what will be intuitive to them. By caring for users, we do what's right for them, even when it's harder for us.
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Business Considerations
To deliver a product that’s truly viable, we seek to understand the relationship between the commercial goals of the business and the needs of the end user.
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Technical Considerations
We believe in creating solutions that can co-exist with your current infrastructure while empowering users with technology that is sustainable in the short- and long-term.
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