The Beauty of Balance
We empower businesses with software solutions that balance usability, cost and time to market. Except when we don’t (because that’s not always what people need).
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When creating software, we often run into competing intentions. Those intentions fall into three areas: human, business and technical. We leverage competing intentions to achieve balance.
We sit at the intersection of design, business consultancy and software engineering, and we try to strike a balance between these areas.
We develop a deep level of care and understanding for users so we can build the right tools in the right way. We do what's right for users, even when it's harder for us.
Market forces can create uncertainty, and requirements and stakeholders can change. Fortunately, we're flexible, iterative and deeply collaborative.
Success for us is when technology makes itself invisible. Technology for its own sake doesn't motivate us. We're more interested in the outcomes technology can create for users.