Podcast

Smudge co-founder Reuben Bijl introduces this audio series on solving problems with technology.

In this chapter we discuss the importance of anchoring your technology projects in a set of overarching intentions, and how shared intentions can encourage creativity and autonomy in a team setting.

Smudge co-founder Reuben Bijl discusses the need to balance human, business and technical considerations when solving problems with technology.

In this chapter we discuss the importance of creating a culture of learning, and how to encourage your team to confidently express themselves when they’re solving problems with technology.

Smudge co-founder Reuben Bijl discusses the importance of getting the right blend of generalists and specialists when tackling a technology project.

We explain why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

The biggest challenges are often solved iteratively, one step at a time. In this chapter we talk about the value of working iteratively, biting off small chunks and learning as you go.

We unpack the need for simplicity when solving problems with technology. It takes effort and intentionality to design with simplicity but it’s worth it, both for creators and end users.

Reuben Bijl explores how artificial intelligence is transforming the way we solve problems with technology. While the tools and speed have changed dramatically, the core principles of balance, intention, and simplicity matter more than ever.

Using a powerful chocolate-making metaphor, Reuben Bijl explores why structure and foundations matter more than ever in an AI-enabled world. Just as chocolate requires the right crystal form to be excellent, AI requires the right foundations to amplify—rather than accelerate—your work.

Smudge co-founder Reuben Bijl wraps up this audio series on solving problems with technology, and recommends some next steps.