Journal

When ‘I Don’t Know’ Is the Smartest Answer

One of our resolutions for 2025 is to play more.

The difference between a digital agency and a custom software developer?

How do trust, intentionality, and culture shape high-performing organizations?

How do you balance vision, user needs, and technology to build the right software solutions?

Toby Vincent founded Smudge in 2008 with Reuben Bijl and is exiting Smudge to pursue new opportunities outside of software.

Stu played a pivotal role in helping us define who we are as a company, why we do what we do, and what it takes to make a software project truly successful.

A next-generation cooking app created for Apple's Vision Pro headset by Smudge employee Devin Davies has received global acclaim, including coverage in the Wall Street Journal and The Late Show with Stephen Colbert.

We’re excited to announce that Brian Moyle has joined Smudge in the newly-created contract role of Australian Public Safety Director. With over 30 years of service as a New Zealand Police officer, Brian is passionate about pushing the boundaries of technology to improve public safety.