About Us

Smudge by design

At Smudge we’re passionate about creating custom apps that have a positive impact for businesses and people.

Back in 2008, when wondering what to call our emerging venture, we spotted the smudged fingerprints left on our phone screens as we tapped and swiped on them. The name Smudge emerged, and stuck with us, representing the intersection between people and digital technology.

When you create a successful custom app, human behaviours need to meld with business goals as well as technical constraints. Our goal is to find the optimal balance, where the three are prioritised with intent.

Smudges are indicative of an app people enjoy using – the more smudges, the more people love your tool.