Tim Pitcaithly - Programme Lead at Smudge
How do you balance vision, user needs, and technology to build the right software solutions?
In this episode, Smudge Managing Director Reuben Bijl sits down with Tim Pitcaithly to explore the journey from problem-solving in hospitality and retail to developing technology solutions that genuinely improve business processes.
They discuss the importance of understanding user needs, challenging assumptions, and starting small to validate ideas before scaling. Tim shares insights from his experience working with police and product ownership, highlighting the real challenges of change management, prioritization, and ensuring technology serves the right purpose.
Whether you’re a business leader, product owner, or just curious about how great software is built, this conversation offers valuable takeaways on making technology work for people—not the other way around.