Journal

When the Best Support Isn’t a Solution.

When ‘I Don’t Know’ Is the Smartest Answer

One of our resolutions for 2025 is to play more.

The difference between a digital agency and a custom software developer?

How do trust, intentionality, and culture shape high-performing organizations?

How do you balance vision, user needs, and technology to build the right software solutions?

Toby Vincent founded Smudge in 2008 with Reuben Bijl and is exiting Smudge to pursue new opportunities outside of software.