Toby Vincent Exits Smudge for new Chapter

Toby Vincent Exits Smudge for New Chapter

Almost 16 years ago, Toby and I discovered a passion for creating apps for the newly launched iPhone.

We’d created our first idea for an app, and we had to come up with a company name. Looking at the smudges from the fingerprints on our touchscreen devices, Smudge felt like an obvious choice and so the company began.

Creating Smudge together has been an incredible journey, filled with opportunities and milestones that pushed us to grow. After much thoughtful reflection, Toby has decided it's time for him to step away from Smudge and move on to new ventures.

I want to take a moment to thank Toby for his partnership and contributions to key projects both within Smudge and specifically for his work driving our long collaboration with The Coca-Cola Company across the US, Asia, Australia and New Zealand.

“It’s hard to put into words how much I will miss Smudge – I will cherish the memories, lessons and friendships I have made and am immensely proud of the work we’ve done. The journey of building Smudge from our first apps to now has been one of the most rewarding experiences of my life. I will be cheering for you all from the sidelines.”

Toby, on behalf of myself and the entire Smudge team, thank you for your hard work and dedication to helping our customers solve their business challenges. We wish you all the best for your future endeavours.