We listen. We think. We ask questions.

Our core expertise is building apps. But focusing on the technology alone is not enough. We exist at the intersection of design, software development and business consultancy.
We're in it together Responsive and strategic Experienced and nimble What success looks like Join us in the details
We're in it together

We’re firm believers in the power of collaboration. We'll partner with you to identify and design solutions that are genuinely transformational.

Our core competency is building software but we recognise that technology alone is not enough: true transformation often involves organisational, cultural and/or process change. We will work through these changes with you until we've deployed a holistic solution.

Responsive and strategic

Before embarking on a project, we'll work to understand not only your strategic objectives but the mindset and emotions of end users. By getting a feel for who they are, what makes them tick and the challenges they're facing, we're able to build the right tools in the right way.

Our approach is inherently strategic: once we have a good understanding of what you’re trying to achieve, we'll provide a clear overview of the steps we'd suggest taking and what the process will involve. But we're also practical: we can address any short-term pain points quickly.

Experienced and nimble

We've been designing and developing award-winning mobile apps for over 12 years, which makes us seasoned veterans. In saying that, we’re constantly growing our knowledge, skills and capabilities. That’s because we’re passionate about solving each problem in the smartest, most innovative way.

What success looks like

For us, success means technology melting into the background, leaving people free to get on with the things they want (and need) to do with maximum ease, efficiency and enjoyment.

We love nothing more than helping our customers excel – whether that comes from enhanced productivity, improved communication, or exceptional customer and user engagement.

Join us in the details

We have strong opinions on certain subjects, like software design and user experience. So we like to write about them. Check out our latest articles.

We've also built a Software Evaluation Tool, which is designed to be used by anyone working on a software project of any size (either individually or as part of a team) to help with decision-making and provoke new lines of questioning. We use this tool at Smudge to sense-check our own decisions and we thought other people might benefit from using it, too.

Meet the leadership team.

This group lead our team of multi-talented problem-solvers. Learn more about how we hire, grow and nurture our people.

Reuben Bijl
Managing Director
Reuben Bijl
Toby Vincent
Programme Director
Toby Vincent
Stuart Braxton
Communications Director
Stuart Braxton
Chris Brown
Project Lead
Chris Brown
Chris Conway
Project Lead
Chris Conway
Rebecca Bijl
People and Admin
Rebecca Bijl
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